Rove Barber Shop, ReeuwijkThe beginning
It started in the barber chair
Salvatore did not begin with a marketing plan. It began in a barbershop in Reeuwijk. My barber Rob and I kept talking about hair products, and kept landing on the same problem: they almost worked. Too greasy, too weak, not enough volume.
With fine to wavy hair we saw it every time. You want volume and a matte finish, and a few hours later it has dropped again. At some point the question was unavoidable: why don’t we make it ourselves?
De zaak tijdens de lockdownThe lockdown
Then the barbershop closed
During the first lockdown the shop stood still, and that gave us room to take it seriously. Not pick an existing wax and put our label on it. Start from nothing and decide what we actually wanted.
We took the best of the products we knew and added our own demands on top: more volume, stronger hold, a matte finish, a fine texture, and a scent that works.
Rob, die elke formule uittestteFive attempts
Sample after sample
Test, adjust, test again. Rob used every formula in his barbershop, on real clients, on real hair. No panel, no questionnaire — just looking at what was left of it after a working day.
Until number five arrived. This was it. We made a sixth to be sure, but by then we already knew. Number five became Salvatore.
Volume en een matte finishWhat for
Made for more volume
Salvatore is for men with fine to wavy hair who want more volume, not less. Strong hold, matte finish, more texture and a fuller look — and flexible enough to restyle during the day.
De eerste productieBorn in the barbershop
No cosmetics corporation
A barber and his client who knew exactly what they were missing. Born in practice, tested in the barbershop, made for every day.